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Beverage Packaging and Label Design for Grape Juice




Don Augusto Grape Juice

Year & Location
2015, São Marcos/RS, Brasil.

Assignment 
Brand Identity, Visual Identity, Illustration, Logo Design, Label and Packaging Design.

Discover the exquisite world of Suco de Uva Don Augusto, a premium grape juice crafted by Vinícola Catafesta. Rooted in tradition and renowned for its commitment to quality, Vinícola Catafesta presents Don Augusto Grape Juice as a celebration of the region's finest grapes. Our collaboration with Vinícola Catafesta aimed to create a brand identity and packaging design that not only honors the legacy of Don Augusto but also resonates with modern consumers seeking authenticity and purity in their beverages.









Drawing inspiration from the rich heritage of Vinícola Catafesta and the natural beauty of its vineyards, we embarked on a journey to create a brand identity that captures the essence of Don Augusto Grape Juice. 

The logo design combines elegance and simplicity, with a grapevine motif symbolizing the connection to nature and the traditional craftsmanship behind each bottle of grape juice. Through meticulous typography selection and thoughtful color palettes, we crafted a visual identity that exudes sophistication and timelessness, reflecting the premium quality of Don Augusto Grape Juice. 










In translating the brand identity into tangible packaging, our focus was on creating an unforgettable sensory experience for consumers. 

Each bottle of Suco de Uva Don Augusto features elegant labels adorned with botanical illustrations, evoking the lush vineyards where the grapes are grown. The packaging design reflects the purity and authenticity of the product, inviting consumers to indulge in the rich flavor and natural sweetness of Don Augusto Grape Juice. From the belly bands to the cardboard outer box designs, every aspect of the packaging was meticulously crafted to ensure a cohesive and visually stunning presentation on store shelves.










The collaboration between Vinícola Catafesta and Musen Design has resulted in a brand identity and packaging design that encapsulates the essence of Suco de Uva Don Augusto. 

With its timeless elegance and commitment to quality, Don Augusto Grape Juice stands as a testament to the rich heritage of Vinícola Catafesta and the unparalleled craftsmanship behind each bottle. As consumers savor the exquisite taste of Don Augusto Grape Juice, they embark on a journey through the vineyards of Brazil, where tradition meets innovation in every sip.







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Beverage Packaging and Label Design for Grape Juice
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Beverage Packaging and Label Design for Grape Juice

Ilustrações exclusivas para os sucos de uva premium da Catafesta Sucos e Vinhos. Don Augusto é um linha de sucos premium produzida com os melhor Read More

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